The crew wanted a logo that hits hard and stays readable everywhere it shows up—shirts, hoodies, stickers, boat decals, and social. It needed bold shapes, strong contrast, and enough detail to look insane in full color without turning messy at smaller sizes.

The biggest challenge was combining a skull, hooks, and fish elements without turning it into a messy blob — keeping bold shapes, clean edges, and a strong silhouette at small sizes.

We built a high-impact badge system: oversized headline type (“FISH ON!”), a centered skull, and two thick hooks framing the composition for instant recognition.

Final files were prepared for real-world use: clean vector outlines, print-friendly colorways, and versions that hold up on dark shirts, light shirts, and cut vinyl decals.

This is the primary apparel badge—the full-color version designed for vibrant prints on shirts and hoodies. It’s built with bold outlines and clean separation so the details stay crisp whether it’s DTG, DTF, or screen printed.

Replace the image below with your alternate apparel version when ready.